Search Engine Optimisation
In simple terms, SEO is the method of enhancing your website to improve its ranking position in search engines.
What is SEO?
SEO stands for “search engine optimisation.” In simple terms, it means the method of improving your site to improve its visibility when people search for products or services related to your business using search engines, such as Bing and Google.
The better visibility and higher rank your pages have in search results, the more likely customers will be to visit your website and convert.
How it works
Search engines such as Google and Bing spend their days crawling through pages on the web, collecting information about those pages and putting them in an index.
Search engines use this index combined with their complex algorithms to calculate what pages should rank higher, depending on the search term used.
It’s our job as SEO specialists to keep up to date with all of the search engine algorithms, this allows us to optimise your website based on best practices and proven methods to give you the best chance of ranking for your specified keywords.
Do you need SEO?
Google alone sees an average of 5.6 billion searches a day, or 63,000 a second!
Organic search also sees one of the highest conversion rates when compared to other marketing methods, it is often the primary source of digital traffic for brands and complements other marketing channels.
If you haven’t been focusing on Search Engine Optimisation, you’ve been missing out!
If you have noticed a map appear at the top of the results for search terms you want to rank for, then local SEO can help grow your business. Any business that has a physical location or serves a geographic area can see a large benefit from focusing on local SEO.
For example, local search terms for us would be phrases like ‘SEO Company near me’ or ‘SEO Services in Bournemouth‘.
Our local search engine optimisation strategies focus on getting your website in front of the customers on your doorstep.
Our SEO Process
We understand each client is different, so we customise our SEO strategy to match your goals. Researching competitors, finding the best value keywords for your industry, and ensuring you will personally see benefits from results.
SEO can be confusing if it’s not something you’ve come across before. We try to be as transparent as possible with our SEO strategies and provide you with easy-to-understand reports for you to track the progress yourself, as well as always being on hand to answer any questions you may have.
Research – Optimise – Implement – Review