Does your small business website need SEO?

There’s a lot of speculation in the industry around SEO (search engine optimisation); deciding whether or not you should focus your marketing strategy around SEO compared to some other methods can be a tough choice.

It can be a time consuming and sometimes frustrating (when you don’t see instant results) marketing method. We’re here to tell you the pro’s and con’s of SEO based on our own experience (over 10 years of SEO knowledge) and hopefully, it will help you make an informed decision for your small business.

If you have any questions about SEO after you’ve read this article then please don’t hesitate to reach out to us, we’ll be more than happy to answer any questions.   

What is SEO?

SEO, which stands for search engine optimisation, is the marketing practice of optimising your website to improve your ranking for specific keywords in search engines, such as Google, Bing, Yahoo, and much more! 

Search Engine Marketing can be a competitive market, with over 1.88 Billion websites currently live on the internet, each one is fighting for that #1 spot on the search engines. 

Why is achieving a high rank in search engines such an in-demand achievement? We hear you ask…

Customers that find your website via an online search, historically have a much higher conversion rate than those of any other marketing method. It’s one of the main sources of website traffic across most industries.

These benefits mixed with loads of other advantages lead to increasing your brand awareness in a digital world, which can be priceless to any business, large or small.

 

I want new leads now, is SEO best for me?

If you’ve recently launched a new website, haven’t spent any time or money investing in SEO and you’re expecting to get new leads/sales straight away, then we’re sorry to be the bearer of bad news. 

Search engine optimisation, when done correctly, with a proper strategy customised to your individual business goals, can take months, if not longer, before you start seeing results.

We understand how frustrating it can be when you’re investing money into a new marketing method and don’t see the dream results within the first week. 

SEO is a long term investment, which is why many SEO specialists will provide a strategy that spans over at least 6 months. Due to the nature of how SEO works. We suggest giving any SEO agency you work with at least a year of results before deciding if their services are benefiting your business or not. Changing your SEO strategy too often may do more harm to your website than good. 

Quick wins do not exist within SEO, if you’re being promised these, we would question the tactics used and whether they may even be ‘black-hat’. 

Where to start - the basics of SEO

A brief search on the internet will provide you with loads of information on SEO best practices, it can be a bit overwhelming if you’re new to SEO. 

We’ve broken down what we believe to be the best foundations for any SEO strategy, although these can easily be expanded on to be more specific to your individual goals. 

  1. Code
    The underlying code and technical SEO to your website will be the best foundation for your website to start ranking in search engines. Ensuring search engines can find and crawl your website as easy as possible is only achievable if the coding is optimised to best practices.
     
  2. Content
    Content is king, you may have heard that a few too many times, but it still remains one of the key components of any successful SEO campaign. Whether it’s optimising the content you already have, creating new content, or posting blogs on a regular basis. Each bit of unique content on your website will assist with your goal to dominate the searches.

  3. Links
    Just as it’s important to build connections with other businesses and prospects in real life, the same can be said for search engines and your website. Having already established websites linking to your website allows search engines to understand more about your business and what sort of search terms you should be ranking for. It’s one of the more tricky aspects of SEO to achieve but when done correctly you will reap the benefits!

  4. Community
    Building up a good brand within the community will help your business become a force to be reckoned with. Although posting to social media platforms doesn’t have a direct impact on your SEO performance, using these platforms to build trust and brand awareness, while also being great platforms to share your new content around, is a powerful tool that must not be underestimated. 

  5. Data
    Actioning an SEO strategy on your website is all well and good, but if you don’t track the performance using tools such as Google Analytics, or Google Webmaster Tools, you’ll never be able to measure the performance of your SEO changes. These tools are free to use and highly recommended within the industry, a must for any budding SEO! 

 

Let's get going...

If after reading this article you think SEO is the right move for your business. We’d love to hear from you; our SEO specialists can help produce a detailed strategy for your business to help boost your websites performance and keyword rankings. 

Get in touch today to learn more about SEO and to see how we can help. 

 

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