Creating a business Facebook page – All you need to know

image sizes for business facebook page

Creating a Facebook page is a fantastic way of advertising your business for FREE. When used correctly it can help increase brand awareness and even help boost sales! 

We’re sure you’re aware of Facebook business pages, they’re everywhere! It’s important to understand the benefits of a Facebook business page before creating one. 

We’ve put together this post to help you understand the benefits of creating a Facebook page for your business as well as some useful tips to help you get started.

Do you need a Facebook business page?

Having a Facebook page may only be beneficial for certain types of businesses, it will completely depend on the type of customers you’re targeting. For example, Business to Consumer (B2C) businesses tend to have a much better interaction rate on their social media pages than Business to Business (B2B) companies do.

That’s not to say that B2B companies shouldn’t create a Facebook page, but it will affect the sort of information you post on the page in the future. 

It will come down to your best judgement as to whether you think your business needs a Facebook page. If you’re just creating a page because it’s the ‘in’ thing to do and you don’t plan to regularly post; or if you don’t have time to keep the page updated, then it’s probably not the right move for you at the moment. 

 

First Steps

So, you’ve decided you want to create a Facebook page for your business. Whether your business is new or established, creating a new Facebook page is an important place to show off your brand and an easy way to push out important information to your customers.

Your branding on the Facebook page is extremely important, you want existing and potential customers to know they’re in the right place. 

Use the Profile Photo and Cover Photo to your advantage, be creative but remember to include any branding colours and your logo so it’s easy to distinguish whose Facebook page you’re on. 

Here’s a few examples of companies that are smashing their Facebook branding: 

 

 

Image Sizes for Facebook Business Page

Here’s some of the standard image sizes used to get the best results on your Facebook page:

Your Page’s profile picture:
  • Displays at 170×170 pixels on your Page on computers, 128×128 pixels on smartphones and 36×36 pixels on most feature phones.
Your Page’s cover photo:
  • Displays at 820 pixels wide by 312 pixels tall on your Page on computers and 640 pixels wide by 360 pixels tall on smartphones.
  • Must be at least 400 pixels wide and 150 pixels tall.
  • Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
For profile pictures and cover photos with your logo or text, you may get a better result by using a PNG file.
 
Bear in mind that your Page’s profile picture will be cropped to a circular shape in ads and posts, but will remain the same square shape when people visit your Page. To preview what your Page’s profile picture will look like when cropped, please see the example below.
image sizes for business facebook page

Important information to include

  • Business Address
    • Customers may use Facebook to try and find directions to your business, including up-to-date and correct address information is crucial for any business Facebook page.
  • Business contact number
    • You’ll want to add a phone number if you have one, customers wanting to get a quick answer to their queries will prefer to call you rather than email. We find that phone numbers also add some credibility to the page. 
  • Business Email
    • Another useful contact method to add to your page, using a generic info@ or similar address is fine. 
  • Opening Hours
    • One of the most important bits of data for any Facebook business page, yet we find a lot of businesses still don’t bother to include them! Customers will use Facebook to check if you’re open before heading over to see you, crucial for any brick and mortar business, especially those in the retail/food business. 
  • Upcoming events
    • This is a great way to market any events you might have coming up, as well as it keeping your page fresh with new posts is a good way for customers to share your events with new potential customers. 
  • Business Website Link
    • If you have a business website, linking to it from your Facebook page can add some extra credibility to the page as well as direct customers to somewhere that might have more detailed information compared to your Facebook page. 
  • Call to action button
    • These can be customised depending on what you want to achieve but they are incredibly useful. If you notice customers coming to your Facebook page for a particular reason (book an event, contact you, or visit your website) you can customise this button to act as one of those actions. It stands out at the top of the page so we recommend trialling a few different actions to see what performs best over time. 
  • About your business
    • Including a short paragraph about your business is a good way to get your story across to customers who might not know that much about you yet. Keep it short and sweet but include your unique selling points and a brief bit of history. It’s a good place to try and sell yourself to potential new customers. 

Before you go...

Now your Facebook page is ready to go, wooo! 

To get a few new likes on the page you can invite your list of ‘Friends’; after this, it’s down to you to market the page to its full potential by using some Social Media Marketing tactics or hiring a specialist to manage the page for you. 

 

If you’re planning to market the page yourself here’s a few short tips to hit the ground running: 

  1. Post images or videos if possible – visual content performs the best 
  2. Post as much as possible, at least 1 post a day 5 days a week.
  3. Experiment with posting at different days and times, each business will perform differently. 
  4. Pin important posts to the top of the page.
  5. Measure performance and make changes to your strategy on a regular basis. 

 

Need help with your social media pages?

Get in touch with RJ digital today and we will be happy to help you with any of your business social media pages. 

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